AEC Professionals


Industry Experience 


Primary Expertise

BD and Interview Coaching

Coaching, Interviews, Business Development, Executive, Communications

Qualified Skills

Presentation Training

Interview Coaching

Web Presentation, Sales Training

Krista T.

Interview Prep & Positioning Coach

AECGrowthLab helps architecture, design, real estate and construction companies end the cycle of losing and win more work. We partner with AEC firms to grow your business opportunities, capitalize on your investment, and secure the win. Since 2020, we’ve supported over 1,000+ AEC professionals to secure $1.2B in won projects.

Krista Trofka launched AECGrowthLab after spending a decade as a Fortune 500 Real Estate Advisor and Owner’s Representative. She has worked on some of Denver’s toughest real estate challenges including DEN Aerotropolis and the Colorado Convention Center.

Krista is also an adjunct professor in the College of Architecture and Planning for CU-Denver, an avid science-nerd and podcast listener, and regular speaker at local and national industry events like SMPS, ULI, and SCUP. Krista is passionate about helping AEC professionals unlock their potential to capture attention, become recognized leaders, and win more work.

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